Christian Stapelbroek

Work . Process . Contact

BMW

Bowers & Wilkins

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The Bowers & Wilkins Diamond audio system is the first to appear in a BMW car. Featuring unique and high premium materials like synthetic Diamond, Kevlar and Rohacell. My task was to develop a complementary visual design language which would fit to the heritage of both BMW and Bowers & Wilkins. The Nautilus spiral as one of their key audio features was the fundament of the creative process. The combination of natural growth and mathematical definition made the Fibonacci sequence in form of a spiral the perfect choice. The precise and vivid pattern compliments the interior and fits harmoniously to the design. The thin, yet rigid stainless steel speaker grilles allow for an outstanding acoustical experience and create a premium visual appearance. Starting with the 2016 7 Series the visual language will be implemented in all BMW's cars fitted with the Bowers & Wilkins Diamond audio system.

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The ambient light underlines the high quality look of the Bowers & Wilkins Diamond speaker system. Creating a halo onto the premium kevlar and rehacell woofer and resembling the nautilus spiral technology Bowers & Wilkins is known for.

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To achieve the premium look it was necessary to create an algorithm which would allow to control up to 8000 holes in diameter and orientation. I created a CAD based process to handle this task almost in realtime and in three dimensions. The flexibility of the algorithm allows to place the Fibonacci pattern in every shape you can find in a BMW car.


Place of origin: Designit

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