At the beginning of my human centred process the results are generative, to quickly inspire imagination and gain empathy for the people and environment I am designing for. I evaluate relevant technologies, trends and the market to develop an inspiring fundament. Questioning habits, routines and technology to develop new ideas. In later stages the results will be processed and evaluated to gain deep insights of challenges and opportunities. Building a foundation of knowledge to obtain arguments for validation of ideas and a following strategic development.